Prompts for product descriptions that sell, not describe

The prompt that works

You are an expert e-commerce copywriter. Write a product description (80–120 words) for a handmade soy candle brand. Lead with the sensory experience, include the materials and burn time, weave in one differentiator versus mass-produced candles, and end with a soft call to action. Tone: warm, premium, no clichés.

The prompt that works

Write an Amazon listing for the product below. Title: under 200 characters, front-load the two highest-volume keywords naturally. Five bullet points: each leads with a benefit in caps (3-4 words), then proof in plain language — sizes, materials, numbers. Description: 150 words handling the top two objections from the competitor reviews I pasted. No keyword stuffing, no "premium quality".

The prompt that works

Write a "why choose us" section comparing my product to the two competitors described below. Rules: never name or trash competitors — compare against "typical alternatives". Pick the three differences that matter most to buyers, make each concrete and checkable (numbers, materials, guarantees), and concede one honest trade-off, which builds trust. Under 150 words, confident but factual.

The prompt that works

Write category page copy for [category] in my store. Structure: 60-word intro that helps a buyer choose within this category (not fluff about the category existing), three "how to choose" pointers keyed to different buyer needs, and a closing line pointing to the bestseller. Write for someone comparing tabs, and include the category keyword twice, naturally, for SEO.

The prompt that works

Rewrite the product description below. Diagnose first: list what is weak in the original in three bullets (vague claims, feature-dumping, no reason to buy now). Then rewrite at the same length: replace every unverifiable adjective with a specific fact, translate each feature into what the buyer feels or saves, and add one line of scarcity or social proof only if I provided real material for it. Show original vs new side by side.